Transcendence.

Transcendence is defined as something that surpasses the ordinary; the creation of something beautiful. By taking a moment to pause and focus on the details of his designs, Giorgio Armani reinforces his presence in the fashion world with signature pieces that transcend the norms and expectations of the industry. 

 2019 Windows Wear Student Award | Best Interior Concept | New York City

Minimalism is a consistent factor between the existing Giorgio Armani outlets and the brand's clothing itself. In keeping with the iconic style, Zoya Yahya and I's retail project integrates Armani's signature with a collection of materials different to the brand's usual outlet. 

The entrance of the store features a grand staircase, concrete clad walls, and suspended chain hangers to emphasize the volume of the space. Before exploring the Mezzanine Level, customers climb the stairs towards a live fashion runway reel of Armani's latest designs projected on a wall that tops the staircase. Likewise, Dekko's lightweight concrete was specified for it's clean yet rough semblance to draw attention to the smooth lines of the merchandise suspended by gold plated chains. 

The element of water has been used throughout existing Giorgio Armani stores. Neolith's Nero Marquina sintered stone resembles the appearance of sleek black marble but provides a much more durable finish. Neolith's product was chosen for it's highly reflective surface so that when lit, the floor resembles black, still water. To complete the illusion, Wonderglass' Momento was specified within the change room zones as the fixture illuminates a ripple effect on the surface below.